earlier today, president obama kicked off his latest push, and asked americans to help him spread the word. >> i'm going to need some help in spreading the word. i need you to spread the word about the law, about its benefits, protections, about how folks can sign up. tell your friends. tell your family. do not let the initial problems with the website discourage you. >> okay. now, this, of course, is going to turn into an all-out messaging war, just how good are the democrats going to be at this. which is exactly why talk like this has to be countered. >> remember, before the affordable care act, these bad apple insurers had free reign every year to limit the care you received or use minor preexisting conditions to jack up your premiums or bill you into bankruptcy. so a lot of people thought they were buying coverage and it turned out not to be so good. >> if he really wants to go on offense, president obama needs, in my opinion, to tell it like it is about those bad apple insurers. they are selling substandard junk insurance. but for -- there just seems to be a great deal of relucta